From a small kitchen radio to a global rhythm.
A journey from passion to innovation.
Brand Story
Gamsing’s founder Bruce’s first stage wasn’t a club or a garage.
It was a beat-up kitchen radio, in a small village in rural China.
He was six when he first heard Van Halen, Lynyrd Skynyrd, and Led Zeppelin, and fell hopelessly in love with rock music.
He wanted to play, but the thought stayed locked inside.
Drums cost too much. Guitars were too far away. Music lessons weren’t even a conversation his family could have.
The years rolled on, school exams, endless overtime, crowded buses, a tiny rented apartment, diapers and midnight cries. Life became a long, noisy grind.
At forty, Bruce sold his first company and, for the first time, felt truly free.
One sleepless night, he thought about that six-year-old boy sitting by the radio, wishing he could play.
The next morning, he signed up for drum lessons.
For the first time in his life, he sat behind a real kit, and it felt electric.
But it also made him wonder:
“Why should anyone have to wait three decades to feel like this?”
The Air Drum Kit is his answer.
A pocket-sized stage for anyone who’s ever tapped a beat on the table, air-drummed in traffic, or turned up the radio and wished they could play along.
Bruce is still chasing that same rush he felt in the kitchen.
Only now, he’s handing the sticks to you.
TIMELINE
In a small village in China, a 6-year-old boy hears rock music for the first time.
Van Halen. Lynyrd Skynyrd. Led Zeppelin.
A dream is planted.
After decades of school, work, diapers, midnight cries, and building and selling his first company, Alex finally feels free.
He signs up for drum lessons. The dream wakes up.
He starts building what he wished he had as a kid, a way for anyone to play without fear.
The Air Drum Kit prototype is born.
The Air Drum Kit launches.
The kitchen radio dream goes global.
Mission
Become the global gateway to music: the brand people think of when they want to try playing, anywhere, anytime.
Values
Become the global gateway to music: the brand people think of when they want to try playing, anywhere, anytime.
Values
- Playful – Music should be joyful, not stressful.
- Accessible – No gatekeeping, no excuses, music belongs to everyone.
- Fearless – Encourage everybody to try, even if they’ve never touched an instrument.
- Creative – Always experiment, always push for new ways to play.